Opt-In assignment- Super Bowl Ad

Out of all the ads that aired during the super bowl, my favorite one was the Darth Vader Volkswagen ad. Even though i did not watch the super bowl, this is my favorite ad simply because it involves Star Wars.

On average, 30 seconds of ad time during the 2011 Super Bowl cost around 3 millions U.S dollars, which means the 1:02 long Darth Vader commercial would have cost around 6 million U.S dollars to air.

A Volkswagen 2012 Passat, the car featured in the commercial, will cost around $20,590 USD, and the V6 model will cost around $32,950 USD. This means to make a profit on the commercial Volkswagen aired during the Superbowl they would need to sell at least around 291 basic models or around 182 V6 models.

With more than 53.3 million households watching the ad when it aired during the Superbowl and more than 32 millions views of the commercial on you tube, I think it is safe to say that Volkswagen will make a large profit on their investment on a Superbowl ad. I think this is a safe assumption because with more than 85 million people watching the ad, only 2-3.4% percent of the people who watched the ad need to buy one of the cars for them to make a profit. This isn't even taking into account the amount of people who will buy the car who did not watch the ad.

So, with these facts I think spending the 6 million dollars for a Superbowl ad was a good investment and a wise decision made by Volkswagen.